Welcome to my blog!

I'm hoping through my explorations to get some ideas about how emerging on-line services might be used to promote public libraries. It's interesting to observe that the uses of a technology frequently evolve beyond the anticipated. Or that the initial conception comes to encompass a new audience - like the internet itself, whereby a military/academic tool spawned a phenomenon which is becoming global in every sense.

I read recently of a new or emerging use for blogs. In the financial sector certain companies sought to measure the anticipated advantages of providing predictable time off to their employees. The existing culture called on staff to work up to 10 hours a day, 7 days a week. For an additional 25 hours a week, mobile devices like BlackBerrys were monitored. The contention was that firmly enforcing planned time off would yield measurable benefits to both company and employee.

The main difficulty was that employees had become 'silos' of information within a project. With any team member absent, the project could grind to a halt on the basis of that unavailable knowledge. The solution was to build duplication of knowledge into the team, so that, even if the main player was away, there was a back-up - who could at least give an outline, or a time-frame. Teams came to use blogs to keep a record of the latest developments - as a way of handing back to the expert. Even the smallest incidents were noted - such as corridor conversations.

Broad benefits came to accrue to the team as each member held a greater sense of how the project was internally structured. Teams with predictable time off came to be preferred by the company's clients for the speed and completeness of communication offered.

Frequently however a technology gains adherents for rather vacuous reasons. To demonstrate awareness or skill, or simply because, for the first time, it's possible to do this particular thing, or do it in the car, or hands-free. Devotees want to display their bleeding edge creds. When a technology offers little other than this reward, it is likely to fall back - at least until a more substantial use comes along. And by substantial I mean corresponding to the convenient performance of a task with some flavour of necessity.

Twitter seems to be a case in point. With shades of the viral forces that suddenly grasp an expression like 'old school' for the national idiom, many citizens older than you might think couldn't resist posting fewer than 140 characters on any departure from their morning routine. Perhaps they thought they were keeping up with the kids - but the kids weren't doing it.